The Godrej Group: An Indian Family-owned Business Conglomerate’s Re-branding Strategies
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Code : FMB0013
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Region : India
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Introduction: The Godrej Group – a diversified family-owned Indian conglomerate – was founded in 1897 at Lalbaug, central Mumbai. Ardeshir Godrej, a young parsi gave up his law career and set up Godrej and Boyce Mfg. Co. Ltd., which started in a garage-like shed, manufacturing locks. In 1902, Godrej had made the first lock with lever technology in India and since then forayed into various sectors Gradually, Godrej became not only a household name but also a national symbol of innovation, offering an array of products. The company’s spirit of innovation made it one of the country’s most remarkable industrial corporations. The Godrej brand developed a strong reputation for trust and reliability. The Godrej ‘storwel’, a steel cabinet was a fixture in most middle-class Indian homes. Its Cinthol brand of soap had 15% market share in the 1980s... |
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